New & Trending: Top 5 Nail Brands Nail Techs Love in 2025 🚀
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Time to read 8 min
💅 Discover the Newest Nail Brands Everyone's Talking About
In the fast-moving world of nail trends and pro products, staying ahead means stocking your station with the latest, most trusted brands . At NailMall.com , we’re committed to bringing nail professionals and beauty enthusiasts access to the freshest products on the market — all in one place.
We’re always expanding our collection with the most innovative, in-demand nail brands trusted by professionals across the country. Whether you're a licensed tech or DIY enthusiast, having the right brand in your kit makes all the difference in performance, style, and results.
We’ve recently expanded our lineup with five high-demand nail brands that are quickly becoming favorites in salons and studios across the country. From luxury trio sets to vibrant dip powders and long-lasting gels, these brands offer the innovation, quality, and performance today’s nail professionals expect. These newcomers — Billionaire, iGel Beauty, Cre8tion, WaveGel, and Nitro — are not only making noise online but also delivering exceptional results that techs and clients love.
Here’s a closer look at the newest nail brands we’ve added to our store — and why they’re quickly becoming customer favorites.
Billionaire 💎
#1 Salon Choice
Where Luxury Meets Performance.
Billionaire is quickly becoming one of the most in-demand nail brands among nail professionals — and for good reason. Designed to deliver a high-end experience without the high-end price tag, Billionaire's products are all about luxury, quality, and elegance.
Their most popular choice? The Matching Trio Sets, which include a dip powder, gel polish, and nail lacquer — perfect for clients who want their hands and toes to match or for techs who love offering a full-service experience.
From flawless coverage to ultra-rich colors, Billionaire Beauty is quickly building a reputation for being one of the most glamorous nail brands in the world. Their matching trio sets (dip, gel, lacquer) are ideal for clients who want cohesive looks with a touch of elegance.
Each shade is carefully curated to reflect modern trends while offering timeless appeal. From rich neutrals to bold fashion-forward colors, Billionaire delivers an elevated look with every application.
Why Nail Pros Love Billionaire:
- Flawless Color Consistency – All three formulas (dip, gel, and lacquer) match seamlessly
- Smooth Application – No streaks, patchiness, or uneven texture
- Elegant Packaging – Looks great in salon displays and social media content
Reliable Performance – Clients love the long-lasting finish and chip resistance
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Pro-Focused Quality – Built for nail techs who demand high-performance results daily
Must Have Products From Billionaire
“Billionaire feels like a high-end luxury brand, but it's priced so reasonably. I’ve had clients specifically request it after just one visit.”
iGel Beauty ✨
Make Your Beauty Dreams Come to Life
Bold, durable, and pro-loved.
Known for pushing boundaries in quality and pigment, iGel Beauty is a go-to for nail techs who want professional-grade performance at competitive pricing. Whether you're shopping dip powders, builder gels, or trio sets — iGel delivers unmatched versatility.
iGel Beauty isn’t just known for its core dip and gel systems — it’s also a go-to nail brand for nail artists who want to create standout designs. Whether you're into subtle accents or bold, Instagram-worthy art, iGel's nail art products offer the control, color, and versatility you need.
What sets iGel apart is its complete system approach. Whether you specialize in dip powder, gel polish, builder gel, or hand-painted art, iGel provides a full range of products that work seamlessly together. This all-in-one compatibility is a game-changer for nail techs who want to work faster, more efficiently, and with fewer product mismatches
👉 Shop iGel Beauty »
Why Nail Pros Love iGel Beauty:
- Strong pigmentation – so colors pop in a single stroke
- Smooth consistency – easy to control without pooling or clumping
- Wide variety – from minimalistic to bold and creative options
- Long-lasting wear – art stays flawless for weeks when sealed properly
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Constant Innovation– iGel stays ahead of trends with new product launches and formulas
Must Have Products From iGel Beauty
“iGel gives me salon-quality results every time — their builder gel is one of the best I’ve ever used, and the color payoff is unreal.”
Cre8tion 🌿
Express Your Limitless Creativity
Where quality meets innovation.
Cre8tion has been making waves with their modern formulas and salon-ready systems. From chrome powders to builder bases and dipping systems, Cre8tion is gaining attention for offering everything a nail tech needs in one brand.
With a focus on modern innovation, clean design, and professional-grade performance, Cre8tion delivers a wide range of products that help nail techs create, customize, and perfect every set.
But what really makes Cre8tion stand out? It's not just a product line — it's an ecosystem. You can find nearly every nail category under one roof with Cre8tion, making it a top choice for busy nail salons, mobile techs, and even beauty schools looking to stock reliable inventory.
Founded with the mission to “create beauty with intention,” Cre8tion combines high-performance formulas with trend-forward innovation. Their products are known for smooth application, beautiful pigmentation, and long-lasting wear, whether you’re working with dip powders, gel polish, acrylic, or builder systems.
👉 Explore Cre8tion »
Why Nail Pros Love Cre8tion:
- One brand, full range – From prep to finish, Cre8tion offers a complete service solution
- Consistent formulas – Less trial and error = faster applications
Modern, sleek branding – Elevates your salon presentation
- On-trend colors – Regular seasonal launches and collections
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Professional performance– High pigment, long wear, and smooth finish
Must Have Products From Cre8tion
“Cre8tion gives me everything I need — gel, dip, acrylic, and even spa products — and I love that I can get it all in one brand. Great quality at a great price.”
WaveGel 🌊
Unstoppable force of art and creativity
Bright, bold, and affordable.
If you're in search of bold, trendy shades and a reliable system that both beginners and professionals can trust, WaveGel delivers in every category. Known for its eye-catching pigments, smooth consistency, and affordable pricing, WaveGel is quickly rising as one of the most exciting nail brands at NailMall.com.
Whether you’re doing a classic full-color dip or creating Instagram-worthy ombré fades, WaveGel’s wide variety of colors makes it easy to stay on trend all year round. The brand strikes a rare balance: it’s affordable enough for students and at-home users, but high-performing enough for full-time nail techs.
WaveGel has quickly become a fan-favorite for its vivid pigments and fun seasonal collections. Ideal for techs who want stand-out color payoff at an affordable price, their dip powders and gel lines are perfect for both beginners and pros.
Why Nail Pros Love WaveGel:
- Bold & Extensive Color Range – WaveGel offers a massive library of shades across dip powder and gel polish systems
- Smooth, Consistent Formula – WaveGel products are easy to apply, self-leveling, and don’t clump or streak, which makes them great for techs of all experience levels
Full-System Compatibility – You can get matching colors in dip, gel, and lacquer, making it easy to offer consistent looks across hands and feet or across multiple nail service types
- Affordable Without Sacrificing Quality – If you’re looking to offer premium-looking results without blowing your budget, WaveGel is a fantastic option
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Ideal for Ombré and Nail Art – The ultra-fine dip powder formula makes blending a breeze, making it one of the best brands for creating seamless ombré effects, gradients, or creative custom nail art looks
Must Have Products From WaveGel
“Their ombré dip powders are a game changer. My clients love the smooth blends I can create — and I love how fast it is.”
Nitro 🔥
Inspire with Endless Possibilities
Powerful Performance. Unstoppable Color.
Nitro is newer to the scene but already making a big impact with rich tones and advanced formulas that hold up under pressure. Their dip and gel colors are bold, strong, and built for the busy tech who needs both style and durability.
Nitro is quickly making waves in the nail industry, earning its reputation as a next-generation brand designed for nail techs who demand intense color payoff, superior strength, and lasting results . Whether you’re a seasoned salon owner or an independent nail artist, Nitro is the kind of brand that takes your work from good to jaw-dropping.
Built with high-performance formulas and salon-grade durability, Nitro’s dip and gel products are engineered for endurance and style — making it the perfect choice for high-volume salons and nail artists who want to impress clients with vibrant, long-wearing color.
Why Nail Pros Love Nitro:
- Bold, Highly-Pigmented Colors – Nitro’s color selection isn’t just wide — it’s intense
- Long-Lasting Strength – Their dip powder system and gel polish are formulated for maximum adhesion and durability , reducing chipping, cracking, or lifting
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Smooth, Even Application – Nitro's formulas are self-leveling, easy to control, and beginner-friendly , while still giving professionals the performance they expect
- Matching Trio Options – Many Nitro shades are available in matching sets (dip, gel, and lacquer), making it easier for nail techs to create a consistent, professional look across multiple services
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Great for Nail Art & Creative Sets – Nitro dip powders and gels are perfect for creating ombré fades, French tips, encapsulated designs, and more
“I tried Nitro once and immediately switched — the colors are stunning, and my clients keep asking for more!”
💬 Final Thoughts: Why These Brands Are Changing the Nail Game
At NailMall.com, we’re proud to offer a carefully curated selection of today’s most in-demand nail brands — each chosen for their performance, innovation, and popularity among professionals. Whether it’s the luxury of Billionaire, the artistry of iGel Beauty, the full-service versatility of Cre8tion, the blendable boldness of WaveGel, or the high-impact results from Nitro USA, these nail brands are redefining what nail pros expect from their products.
If you’re ready to elevate your nail services, refresh your kit, or discover new favorites, now is the perfect time to explore what nail brand is trending. And the best part? You’ll find amazing prices, fast shipping, and unmatched selection — all in one place at NailMall.com .
Frequently Asked Questions
Are these brands professional-grade?
Yes! All the brands featured in this blog are trusted by licensed nail techs and salons across the country. They're formulated for professional use but are also beginner-friendly for personal use.
Which brand is best for nail art?
Both iGel Beauty and Cre8tion are loved for their wide range of nail art gels, chrome powders, and design accessories . Nitro and WaveGel are also great for ombré and custom blends due to their smooth powder textures.
Are these products safe for at-home use?
Many of the items sold are professional-grade and intended for licensed use. However, some can be used at home with proper care. Always follow the product instructions and safety guidelines.
Why are these brands getting so popular?
These brands are trending because they offer:
High pigmentation and long-lasting wear
Affordable pricing with pro-level results
Extensive color ranges and seasonal launches
Versatile product lines for salons and DIYers
